You’ve just hit publish on an awesome new blog post but now what? Besides hitting your Mum’s phone number and letting her know to check it out you’re going to want to consider some other ways to get some peepers on those posts. Here’s some of our favourite ways to promote your latest blog post!
Consider using a tool like CoSchedule to pre-schedule your social media posts for each new blog post you write. You can even schedule multiple social media posts (at the time of publishing, later that day, the next day, the next week!) to target different time zones or even keep visitors coming back to content that is more evergreen (or not date specific!)
Another goodie, Pinterest is great for blog posts that have a visual nature. Think beauty, fashion, travel! Pin all of your images to pinterest making sure they’re linked back to your blog post’s URL. You can even sign up for Rich Pins to add more information like shopping details or recipe information to your pins when applicable!
Another goodie, StumbleUpon is a treasure trove of fabulous information on the internet. Submit your post and apply it to the appropriate category and let people stumble upon your great content!
Instagram is one of the most popular social networks at the moment and again is very visual. Share a feature image from your blog post and update your link in your profile to be a clickable link to the post! Then encourage people to ‘click the link in your profile’ to read the post.
Want to go even more pro? Use a URL shortener like bit.ly to make a shorter URL that you can check the analytics of to know exactly how many peepers are hitting that post from instagram!
There’s a lot of Facebook and Pinterest groups out there for bloggers and other interests that often have a weekly call out to share any new posts. Set a reminder each week in your diary or phone so you don’t miss the opportunity to share those links!
More of a passive action, a great way to get more attention on your posts is to retweet and comment on other blogger’s posts. Engaging and creating friendships with other bloggers is not only a great way to read and learn about new people and things but it also widens your networking circle for people to learn about you and your blog.
Don’t ignore the importance of SEO! A great way to keep your post in the eyes of people that are interested in your content. Use a plugin like WordPress SEO by Yoast for an easy-to-follow how-to for each post’s optimisation.
Build a list of subscribers in an email newsletter service like MailChimp or Campaign Monitor. Then you can email them weekly or monthly when new posts are available on your site, so they never miss a beat!
RSS Feeds are a way in which users can subscribe to your blog. RSS clients like Bloglovin and Feedly are really popular with those that like to follow and read a large number of blogs and can be a preferred option for people over subscribing via email. Make sure you have an RSS feed setup with Feedburner and consider signing up to Bloglovin too for an extra promotion spot!
Use a related post plugin or link to older posts in your newer blog posts to get more eyes on your older content!
Want to master your MailChimp? Learn how in our five-module course!Learn More
Sign up below to start our FREE 7-day Google Analytics eCourse! Plus be the first to hear when new courses open, when specials are on offer and some tips and treats to tame your tech in the meantime!
Hey there, Madeleine here. I'd love to help you!