10 Ways To Promote Your Latest Blog Post

You’ve just hit publish on an awesome new blog post but now what? Besides hitting your Mum’s phone number and letting her know to check it out you’re going to want to consider some other ways to get some peepers on those posts. Here’s some of our favourite ways to promote your latest blog post!


1. Facebook/Google+/Twitter

Consider using a tool like CoSchedule to pre-schedule your social media posts for each new blog post you write. You can even schedule multiple social media posts (at the time of publishing, later that day, the next day, the next week!) to target different time zones or even keep visitors coming back to content that is more evergreen (or not date specific!)

2. Pinterest

Another goodie, Pinterest is great for blog posts that have a visual nature. Think beauty, fashion, travel! Pin all of your images to pinterest making sure they’re linked back to your blog post’s URL. You can even sign up for Rich Pins to add more information like shopping details or recipe information to your pins when applicable!

3. StumbleUpon

Another goodie, StumbleUpon is a treasure trove of fabulous information on the internet. Submit your post and apply it to the appropriate category and let people stumble upon your great content!

4. Instagram

Instagram is one of the most popular social networks at the moment and again is very visual. Share a feature image from your blog post and update your link in your profile to be a clickable link to the post! Then encourage people to ‘click the link in your profile’ to read the post.

Want to go even more pro? Use a URL shortener like bit.ly to make a shorter URL that you can check the analytics of to know exactly how many peepers are hitting that post from instagram!

5. Groups

There’s a lot of Facebook and Pinterest groups out there for bloggers and other interests that often have a weekly call out to share any new posts. Set a reminder each week in your diary or phone so you don’t miss the opportunity to share those links!

6. ReTweet & Comment on Other Blogs

More of a passive action, a great way to get more attention on your posts is to retweet and comment on other blogger’s posts. Engaging and creating friendships with other bloggers is not only a great way to read and learn about new people and things but it also widens your networking circle for people to learn about you and your blog.

7. Make Sure Your SEO Is On Point

Don’t ignore the importance of SEO! A great way to keep your post in the eyes of people that are interested in your content. Use a plugin like WordPress SEO by Yoast for an easy-to-follow how-to for each post’s optimisation.

8. Email Updates To Your Readers

Build a list of subscribers in an email newsletter service like MailChimp or Campaign Monitor. Then you can email them weekly or monthly when new posts are available on your site, so they never miss a beat!

9. Create an RSS Feed

RSS Feeds are a way in which users can subscribe to your blog. RSS clients like Bloglovin and Feedly are really popular with those that like to follow and read a large number of blogs and can be a preferred option for people over subscribing via email. Make sure you have an RSS feed setup with Feedburner and consider signing up to Bloglovin too for an extra promotion spot!

10. Link Back to Older Content

Use a related post plugin or link to older posts in your newer blog posts to get more eyes on your older content!

Top 10 Ways to Promote Your Latest Blog Post

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  • Some great tips!!

  • Kasey Kamper-Willoughby

    Some good tips I didn’t know about, thanks Madeline 🙂

    • Thanks so much Kasey! We’ll be doing a new tip each Tuesday feel free to sign up at the bottom for an email notification or we’ll let everyone know on social too 🙂 x

  • C. Hawkins

    Fantastic tips!

  • Great share Madeline I particularly love number 3 and number 5 because I don’t currently leverage either of these. I use Yoast for SEO which I love for each post, however I don’t know how to maybe my site come up with the different categories underneath it on google search!

    • Thanks so much Kate! Ah these are called ‘SiteLinks’ at the moment they’re automatically generated by google but if you say had some site links that you didn’t want showing you can create a Webmaster Tools account and demote those links. You can find some more info on it here: https://support.google.com/webmasters/answer/47334 but I’ll definitely schedule in more SEO/Google based posts for the blog too!

      • Thankyou! I will definitely be looking this up. Also, just signed up so looking forward to some email loving on Tuesdays xx

        • Ah awesome! Have fun with the Google Analytics Dashboard! x

  • Great tips! I didn’t even know about StumbleUpon so I’ve learnt something new to add to my promo sequence. Thanks 🙂

    • Ah so good to hear Alexandria! Thanks so much for popping in!

  • I loved the Stumble Upon Idea! I never thought of submitting my own content so I’ll have to check it out now! x – Victoria

  • Such a useful post! I already do most of these but it’s great to keep getting reminded of these things 🙂

    Sarah | Bows & Pleats

    • Thanks so much Sarah! A good reminder is always a good thing haha! x

  • This is such an amazing list! I’m working on getting a newsletter up and running and I never thought to use StumbleUpon. Will definitely be saving this post for future reference 🙂

    Kayla | kaylablogs.com

    • Thanks so much Kayla! Oh awesome! Newsletter lists are a great thing to set up early even if you don’t want to email just yet 🙂

  • Hi all, I used to use StumbleUpon but the traffic is very fickle and fleeting from there. People just flick on and go straight off usually which was not what I wanted. My time on site is already too low!! But if I was just keen on eyeball count, I’d definitely use it again… oh hold on…

    • Definitely get what you mean @seanasmith:disqus and a lot of people say the same for Pinterest too! I think it’s great to get the post out as many places as possible. I’ve ‘stumbled upon’ so many great blogs and then subscribed or followed them on social because of it, so even though the first hit mightn’t be the best it’s always good to get your blog in front of fresh eyes!

  • Rachel Campbell

    Thanks Madeleine, some great tips I will definitely be incorporating when I launch my next post…. I’m stuck on the RSS feed,,, not quiet sure how to go about this one? Any tips? Thanks so much xx

    • Hi Rachel! If you’re on WordPress your feed is found at yourblog.com/feed and you can register it with Google’s Feedburner http://feedburner.google.com/ by typing in that url above so for example ours here would be bloggerboss.com.au/feed. Hope that helps!

  • Katie

    Great tips – thank you xx

  • This is a brilliant list Madeline. I’m a mad pinner and am just starting to use Pinterest to drive blog traffic. Retweeting and commenting on others blogs is my favourite – gotta spread the love. Beautiful site – well done.xx

    • Thanks so much Cynthia! I need to get better with adding content to Pinterest too! x

  • Is there a related post plugin for blogger that you could suggest? The ones I’ve found on google are not really my cup of tea and are very 2002 😀

    • Have you tried Linkwithin? It’s not super fancy, but it gets the job done..

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